Famous forone thing Modibodi did period underwear first and did it well, which turned out to be the problem. It was famous for that and nothing else. As the category filled up there was nothing to stop it becoming one option in a drawer full of them, and that is a low ceiling for a… Continue reading Modibodi: Comfort is Power
Project Type: campaign
Puma x Modibodi
It’s anumbers game Sport runs on numbers. Goals kicked, games won, records broken. Those are the numbers that get celebrated. There was another set nobody was counting: the girls who quit sport every day because of embarrassment, shame, and the fear of leaking in front of everyone. Modibodi and Puma signed a three year partnership.… Continue reading Puma x Modibodi
Life Laid Back
Nobody livesin a showroom Furniture advertising has one setting: a beautiful room nobody has ever eaten in. No crumbs, no charger cables, no toddler, no dog. It sells an aspiration that leaves people feeling slightly worse about their actual living room. Life Laid Back went the other way. Koala furniture is built for the mess… Continue reading Life Laid Back
Just Do You
Stay in yourcomfort zone For decades the sports category has sold everyone the same story. Find your inner athlete. Be more, do more, say more. Do not merely step outside your comfort zone, relocate there and take out a mortgage you will never pay off. Koala sells comfort. So we said the exact opposite of… Continue reading Just Do You
NRLW
TheIncomparables When a boy comes up through the men’s game they call him the next Johnathan Thurston, the next Joey Johns. Comparison is how rugby league hands out status. The women had nobody to be the next of. Before the Jillaroos there were barely players, let alone legends, and no highlight reel anyone had grown… Continue reading NRLW