Puma x Modibodi

It’s a numbers game.

Sport is all about numbers. Goals kicked. Games won. Records beaten. ​

And when it comes to the coverage and celebration of sport, these are the numbers that take centre stage. ​ But there’s another series of numbers that are less well-known: the number of girls leaving sport on a daily basis because of embarrassment, shame and fear of their periods.

To launch our 3 year partnership with Puma and move women’s sport forward once and for all, we will shine a light on the numbers in sport that really matter: the number of young girls leaving sport because of their period. 

The Modibodi Global Survey

To drive the campaign, we commissioned a global survey that investigated the reason why girls are leaving sport, with questions such as:

– Did exercise change for you when you got your period as a teen?​
– Did or does your period stop you from participating in sport and physical exercise while you are on your period?​
– Have you ever experienced discomfort when participating in sport and physical exercise?​

Data from our survey was then used throughout the campaign to shine a light on how periods affect millions of girls and women globally and impact their ability to stay in sport throughout puberty.

Global platform: Play it forward.

Together with PUMA, we’re launching leakproof underwear to change the game for women’s sport.​ It’s a great start, but we know a huge systematic shift doesn’t happen because of a pair of underwear. It happens when we shine a light on injustice. When we make the unseen, seen. When we act. When we drive a real, tangible shift. ​

But we won’t do it alone. We’ll call on the sport industry to come together and help move women’s sport forward, once and for all.