Koala: The Famously Comfy Mattress
Zero sleep disturbance is a hard thing to claim and an easy thing to show. So we put Australians who had never met into bed together, and filmed how well they slept anyway.
Directed by Jay Topping. Production by Eight.
Desperados x Keep Sydney Open
Sydney’s lockout laws were quietly killing the city’s nights. The After Hours Music Festival turned staying out until sunrise into a political act.
D&AD New Blood Yellow Pencil.
The Telegraph: GeoTelegraph
News by the people, for the people. A live map where young readers post and rank what’s actually happening on their street, instead of what a newsroom decided mattered that morning.
D&AD New Blood Wood Pencil.
Kirin Beer
With a goal to re-position Kirin as a beer for those looking for something a little more refined, this campaign uses cues from fashion photography and brings them into the beer space to create a refreshed aesthetic for the brand.
Using a pared-back and minimalist approach to the set, the typography, and the talent, we’ve adapted some traditional visual traits from Japanese design principles to present Kirin’s look as a breath of fresh air in the otherwise blokey and busy beer advertising space.
Executive Creative Director: Seamus Higgins
Photographer: Simon Harsent, POOL Collective
Gruen Transfer
A fun project with Youngbloods NSW to highlight the dangers of sharing everything on social media.
Directed by Julian Tuna.
Koala: Buy Furniture Worth Keeping
At Koala, we don’t believe in fast furniture. We believe in creating quality furniture that’ll last you a lifetime and can stick with you through all of life’s stages.
So with 48,000 tonnes of furniture being dumped kerbside each year in Greater Sydney alone, we’re asking Aussies to get their hands on furniture that’s actually worth keeping.
AdNews | B&T | Mumbrella | The Stable
Credits:
Director: Drew Dunbar
Creative Directors: Marina Vasilieva & Taylor Thornton
Senior Copywriter: Matt Koo
Senior Art Director: Elana Robson
Senior Project Manager: Emma Power
Data4Data
Cardiovascular disease is the major cause of premature death experienced by Aboriginal and Torres Strait Islander Australians, who are 10.5 times more likely to die from coronary heart disease than any other community in the world.
We’ve identified that those in remote communities actually don’t hold onto their phones and SIM cards, instead opting to dispose of their pre-paid SIMs and devices (burner phones) once the mobile data on them has expired or run out.
Those living in ATSI communities can provide us with their heart health data in exchange for mobile data, keeping them connected despite being in some of the most remote communities in the world, all while helping The Heart Foundation gather data on where to deploy their heart health clinics next.
World Water Day
Background:
2019 was characterised by some of the most severe drought conditions in Australia’s history and the Bushfire Crisis that shortly followed needs no introduction.
Despite the consequences of climate change, Australia, the driest inhabited continent on Earth, continues with the ongoing destruction of their most important river system: The Murray Darling.
Many in the city only see the river as a regional issue and don’t realise the problems will eventually trickle down to them. To help all Australians (and the world) understand the crisis our natural environment is facing, we connected them to a live stream, of a stream.
Idea:
In partnership with the UN, The Live Stream launched on World Water Day in March 2020, broadcasting slow TV-style footage of Australia’s most endangered stream: The Murray Darling, 24 hours a day, 7 days week.
Viewers are not only encouraged to enjoy the calming benefits of the stream, they’re also urged to fund the restoration of the Murray by donating via PayPal. Real time scientific updates and data will track its health, predicting the estimated lifespan of the river system.
The Live Stream will become a symbol and reminder of an ongoing initiative to keep our nation’s most important river alive.
Creative partner: Taylor Thornton
Fred Hollows Foundation: Destination Description
Destination Description is a travel magazine with no travel photography.
We take our sight for granted, especially when travelling to some of the most picturesque places in the world. But what about those living there who can’t see the own beauty that’s on their very own doorstep?
Instead of hiring photographers to fill its pages, we’ve worked with blind people living in tourist destinations where cataracts and other eye issues are prevalent in local communities to describe what they think their own beautiful country looks like.
The magazine will be distributed across airlines flying to select destinations in order to directly target individuals who are making their way to the most affected places in the world.
With your help, their words can become their vision, so they too can experience the beauty of their own country as much as you can when you visit.
Creative partner: Sarah Muscat
Oxfam: True Water
There is a misperception that because it’s just 32 cents for a bottle of water in places like Nigeria, that water is affordable and accessible to everyone. It’s only when we take into consideration the average monthly wage of a country that we understand how much water can really cost.
True Water puts the true cost of water into the hands of consumers by displaying the dollar amount that water costs around the world.
For example, Nigeria’s cost of water sits at $6.70 AUD. By buying a bottle from the country you choose, you’re paying your price ($2.50) and the remainder is given to water based charities and initiatives supporting that country.