Siberian-born and Australian-raised creative director based in Sydney. Kicked off my career at some of Sydney’s most notable agencies before moving brand-side and working across the e-commerce, fashion, sustainability, and tech industries.
Loves: diversity of thought, empathy, shit dad jokes.
Loathes: bad typography, poorly written briefs, shit dad jokes.
I’ve founded and built creative teams at Koala, Modibodi and Dovetail, and I was Global Creative Director at Airtasker, overseeing their creative work across the US, AU and the UK. You’ll now find me heading up creative at DuluxGroup.
Selected recognition: D&AD Yellow Pencil · D&AD Wood Pencil · D&AD Brief to Broadcast · ADMA Young Creative of the Year · AdFest Mobile Lotus · B&T 30 Under 30 Creative · Google RARE Academy Fellow.
I’ve also judged D&AD New Blood and the Thoroughfare Awards, and I mentor for D&AD, Startmate and ADPList.