Modibodi: Comfort is Power

The Brief ProblemWhilst Modibodi did period underwear first and did it well, it’s famous for little else. As the category matured, there was nothing preventing Modibodi becoming one of many brands in a women’s period repertoire. And only being known for period underwear is limiting for a business with ambitions to become an iconic brand that… Continue reading Modibodi: Comfort is Power

Life Laid Back

Welcome home Home should be an escape from the noise. A place where we have space. To think and to live. A space that caters for the laughs and the cries. And everything in between. A space where we’re comfortable… and comfortably our sometimes, very weird selves. At Koala we believe that furniture built for… Continue reading Life Laid Back

Koala Rebrand

An Aussie classic,new and improved While taking on a playful and mischievous personality helped put Koala on the map, we knew it was time for us to grow up and evolve into a homegrown brand that that was organic, sophisticated, and endearing. Over the course of 14 months, Koala’s marketing, brand, and digital teams worked… Continue reading Koala Rebrand

Just Do You

Campaign Insight:For many years, we’ve been told that our true potential and ultimate happiness can only be found on the other side of adversity, in a place that is far from comfortable. We’re constantly being told to be more, say more and not just step outside our comfort zone but completely relocate and get a… Continue reading Just Do You

The Lost Vintage

Where there’s smoke,there’s fire The effects of the Australian Bushfire Crisis were felt far beyond immediately affected areas. With smoke bellowing around hundreds of Australian wineries for weeks thereafter, grapes were irreparably damaged through what’s called “smoke taint” – a phenomenon which gives them a peaty, bitter, or sour flavour. In the best case scenario,… Continue reading The Lost Vintage


The Incomparables When you’re a rising star in the men’s game, they’ll call you the next Johnathan Thurston or the next Joey Johns. Because up and comers show traits that are the same as some of the greats that have gone before them. But being the last bastion of male sport, these girls didn’t have… Continue reading NRLW