It’s anumbers game Sport runs on numbers. Goals kicked, games won, records broken. Those are the numbers that get celebrated. There was another set nobody was counting: the girls who quit sport every day because of embarrassment, shame, and the fear of leaking in front of everyone. Modibodi and Puma signed a three year partnership.… Continue reading Puma x Modibodi
Project Type: print
Just Do You
Stay in yourcomfort zone For decades the sports category has sold everyone the same story. Find your inner athlete. Be more, do more, say more. Do not merely step outside your comfort zone, relocate there and take out a mortgage you will never pay off. Koala sells comfort. So we said the exact opposite of… Continue reading Just Do You