A team of three,
doing everything
Three of us ran creative for a marketplace operating in Australia, the US and the UK. No agency on retainer, no one to hand the hard bits to. Which meant the job was never only the work below. It was CRM templates, copy and AI guidelines, creative strategy, proactive ideas nobody asked for, growth experiments run with the GMs in the US and UK, and sitting with product and engineering often enough to be useful rather than decorative.
It went as far as customer support, rewriting the tone there so the brand did not change personality the moment something went wrong. Most people never see that work. It is also the fastest way to find out whether a brand is real.
Role: Global Creative Director, Airtasker
Year: 2023 to 2025
Scope: Creative strategy, campaigns, out of home, film, photography, careers site, employer brand, CRM templates, copy and AI guidelines, growth experiments, customer support tone of voice
Credits: Alvin and Delia, the other two thirds of the team
Culture Video & Headshots
I directed and shot a culture video for our careers website, along with headshots of individual folks and teams at Airtasker.
Handling everything from production and lighting to camera setup and creative direction, my aim was to capture the fun and playful spirit that defines the Airtasker team.
Human Billboards
With thousands gathering for New Year’s Eve fireworks and friends racing in City2Surf, we saw the perfect opportunity to amplify the Airtasker brand.
Our campaign connected with each event, showing how Airtasker can make life a little easier, right when it mattered most.
Careers Site
Airtasker is shaping its employer brand, and a key part of that was creating a new careers website.
Collaborating closely with designers, People Ops, and engineers, we developed a site that celebrates the great things we offer at Airtasker, highlighting our values and the teams that make the business thrive.
OOH
We showcased Airtasker’s hero categories in a playful billboard campaign, highlighting what people could be doing instead of handling their chores, because that’s what our Taskers are for.
The campaign ran for several months across buses and billboards nationwide, making a bold impact across Australia.
How Airtasker Works
We created a new explainer video to show just how easy it is to use Airtasker, breaking it down into a simple three-step process.
Using our fresh brand identity and animation, this versatile asset has been featured everywhere, from partnerships to the morning news.
Tasker Shoot
I led the production of a series of photographs and videos featuring Taskers across key categories, overseeing everything from the shotlist to grading and retouching.
The goal was to refresh Airtasker’s brand photography and create a collection of assets that felt natural, warm, and approachable.
April Fools
Nobody enjoys doing chores, so for April Fools’ this year, we had some fun by tricking our followers into believing we were launching a dating app.
The twist? It would match people who hate certain chores with those who love doing them.