A page dedicated to the list of ideas that didn’t see the light of day, as well as some of the smaller pieces of work from my time.
A fresh take on Synergy’s OOH and press branding using minimalist shapes and vibrant colours, transforming what could otherwise be utilitarian topics into something fun.
Finish Dishwashing Tablets: Dishes of Drought
Those of us who live in central cities around Australia rarely see or feel the true impact that a drought is having on regional areas. To help Aussies see why saving water is so important, we’ll bring the impact of drought into their very homes.
To raise awareness for the global water crisis we’re going to create dishes from the dirt of drought-ridden areas around the world, transforming them into beautiful clay crockery and selling them in high end stores.
Artists from each of the drought-stricken regions will create renditions formed from their harrowing experiences. Balanced with a sobering message about the drought’s impact and our initiative, the dish serves as a constant reminder of the consequences of pre-rinsing your plates.
100% of the proceeds will be funnelled back to water-based initiatives around Australia.
Creative partner: Taylor Thornton
The Community Card
With restrictions easing, there are more opportunities now than ever for Aussies to support homegrown businesses and reinvigorate the local community. Introducing the Community Card: a loyalty card which encourages Aussies to shop at their local bars, boutiques, cafes, restaurants, and more.
The premise is simple – buy from a participating business in your area, and get a stamp on your card. As soon as you rack up nine stamps, you’ll get a discount at the participating businesses. With an online directory, people can see which businesses near them are a part of the Community, and what discounts are on offer that day.
World Water Day
2019 was characterised by some of the most severe drought conditions in Australia’s history and the Bushfire Crisis that shortly followed needs no introduction.
Despite the consequences of climate change, Australia, the driest inhabited continent on Earth, continues with the ongoing destruction of their most important river system: The Murray Darling.
Many in the city only see the river as a regional issue and don’t realise the problems will eventually trickle down to them. To help all Australians (and the world) understand the crisis our natural environment is facing, we connected them to a live stream, of a stream.
In partnership with the UN, The Live Stream launched on World Water Day in March 2020, broadcasting slow TV-style footage of Australia’s most endangered stream: The Murray Darling, 24 hours a day, 7 days week.
Viewers are not only encouraged to enjoy the calming benefits of the stream, they’re also urged to fund the restoration of the Murray by donating via PayPal. Real time scientific updates and data will track its health, predicting the estimated lifespan of the river system.
The Live Stream will become a symbol and reminder of an ongoing initiative to keep our nation’s most important river alive.
Creative partner: Taylor Thornton
The Cinema Sacrifice
We’ve all been in that situation where we go to the movies, shell out way too much for a seat in front of annoying teenagers and a bucket of shitty popcorn, all in the hopes of getting something great for it. We’ve not only settled for a dud, we’ve paid through the teeth with our time and money as well.
With MUBI, you get more quality/culture/experience/excitement for less.
The Cinema Sacrifice – a ticket booth where movie goers can swap their blockbuster ticket for a free 3 month subscription to MUBI, trading in the possibility of a dud for the guarantee of great cinema that’s tailored to you each month.
Press collateral for my personal brand, Death to Bad Ads.
The branding is rooted in me being able to see the ideas that others may not, so the work uses decoder artwork techniques to reveal new images and copy throughout the print collateral when you put the glasses on, so you too can see things from my perspective.
Our goal for this OOH brief was to reposition Kirin as a high-end beverage with authentic Japanese roots.
To bring it to life, I borrowed from visual elements of fashion and editorial style photography, and combined it with principles of Japanese architecture and minimalism to create this polished and premium campaign.
Photographer: Simon Harsent
A suite of social assets to promote McDonald’s Loose Change menu, all in their own special small way. Using miniature figurines, we created a range of playful scenarios showing everything from how they’re made all the way through how they’re best enjoyed.