Snapchat: Redefining Australia’s Language


In a country where one word has a hundred meanings, it’s easy to find ourselves on very different pages, all while we’re technically using the same words.

The Snapchat Visual Dictionary is a tool to celebrate and preserve our ever-changing vocabulary, by putting Australia’s unique language on the map.

The dictionary operates through user-sourced definitions through the app, where users can help us define what particular words and terms mean in their own cities and towns through the use of words and corresponding visuals.

Check out the creative deck below.

Creative co-partner: Hayden Wright

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