There is a misperception that because it’s just 32 cents for a bottle of water in places like Nigeria, that water is affordable and accessible to everyone. It’s only when we take into consideration the average monthly wage of a country that we understand how much water can really cost.
True Water puts the true cost of water into the hands of consumers by displaying the dollar amount that water costs around the world.
For example, Nigeria’s cost of water sits at $6.70 AUD. By buying a bottle from the country you choose, you’re paying your price ($2.50) and the remainder is given to water based charities and initiatives supporting that country.
Creative co-partner: Taylor Thornton