NRLW

Square

When you’re a rising star in the men’s game, they’ll call you the next Johnathan Thurston or the next Joey Johns. Because up and comers show traits that are the same as some of the greats that have gone before them.

But being the last bastion of male sport, these girls didn’t have a game to emulate. And prior to the Jillaroos, they didn’t have players either. Now they have a regular competition, they’re creating a brand of footy that’s truly unique. One that rewards speed rather than strength.

NRLW is not the same. So, we’re going to celebrate the game as one that is without comparison.

Client: NRL
CD: Josie Burns, Matt Ennis
Copywriter: Damon Porter, Taylor Thornton
Director: James Chappell
Production: Photoplay