Kirin Beer

Square

With a goal to re-position Kirin as a beer for those looking for something a little more refined, this campaign uses cues from fashion photography and brings them into the beer space to create a refreshed aesthetic for the brand.

Using a pared-back and minimalist approach to the set, the typography, and the talent, we’ve adapted some traditional visual traits from Japanese design principles to present Kirin’s look as a breath of fresh air in the otherwise blokey and busy beer advertising space.

Executive Creative Director: Seamus Higgins
Photographer: Simon Harsent, POOL Collective