Fred Hollows Foundation: Destination Description


Destination Description is a travel magazine with no travel photography.

We take our sight for granted, especially when travelling to some of the most picturesque places in the world. But what about those living there who can’t see the own beauty that’s on their very own doorstep?

Instead of hiring photographers to fill its pages, we’ve worked with blind people living in tourist destinations where cataracts and other eye issues are prevalent in local communities to describe what they think their own beautiful country looks like.

The magazine will be distributed across airlines flying to select destinations in order to directly target individuals who are making their way to the most affected places in the world.

With your help, their words can become their vision, so they too can experience the beauty of their own country as much as you can when you visit.

Co-creative partner: Sarah Muscat